Hand-painted artisan watch dial

The watch your customers
have never seen before.
And neither has the store down the street.

Hand-painted artisan watches rooted in India's Jaipur miniature painting tradition. Digital-certified limited editions. Wholesale from 5 pieces.

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Our last edition - 150 pieces. Sold out. Every one numbered, every one painted by hand.

Every store in your city
sells the same watches.

Seiko, Tissot, Citizen - your competitors carry the same brands, the same references, the same price points. When a customer walks in, there's a real chance they've already seen what you're showing them.

Hand-painted dial - different by design

01.

- The difference

Different by design.
Nowhere else in their city.

The Dial Story is different by design. Each dial is individually hand-painted by artists trained in the Jaipur miniature tradition - one of India's oldest and most precise painting crafts. No two pieces are exactly alike.

Every edition is limited. Once it sells out, it's gone. When you stock a Dial Story edition, you stock something your customer cannot find anywhere else. Not online. Not at the store down the street. Not at the mall.

Not a feature. Your competitive advantage.

Each dial is a painting.
Not a print. Not a transfer.

Artists trained in India's Jaipur miniature tradition. Fine brushes, layered pigment, extraordinary patience - applied to a watch dial the way painters have worked for centuries.

01.

- The craft

A painting,
not a print.

Our artists work on watch dials the way miniature painters have worked for centuries - fine brushes, layered pigment, extraordinary patience. A single dial can take anywhere from 8 to 20 hours.

8–20 hrs · per dial · by hand

02.

- The movement

Japanese automatic,
Indian art.

The base movement is Citizen Tsuyosa - reliable and proven. What sits on top is something no movement manufacturer can produce: a one-of-a-kind painted surface, signed by the artist.

Citizen Tsuyosa · automatic · signed

03.

- The proof

Verified,
digitally.

Every piece comes with a digital certificate of authenticity - the edition number is verified on our website. No caseback engraving. The proof lives online, permanent and scannable.

digital cert · QR verified · no exceptions

Your staff will have
something to say.

Most watches sell themselves - or they don't. There's not much to say about a quartz movement and a stamped dial.

A Dial Story watch gives your team a story to tell. The painting tradition it comes from. The edition number, verified on our website. The artist who made it. The story that won't be repeated.

Word of mouthRepeat customersSomething worth talking about

- What comes with every piece

  • -Branded presentation box
  • -Digital certificate of authenticity - edition number verified on our website
  • -Artist story card - the painter, the tradition, the hours
  • -Edition details card
  • -QR code linking to the edition's story page online

The story card and QR code are yours to use as sales tools. Hand them to your customer before they ask.

5 pieces.
5 designs. One of each.

Our minimum order is 5 pieces - and every piece in that order is a different design. You don't stock five of the same watch. You stock five distinct hand-painted dials, each one its own work of art.

5 pcs.

- Entry · Select stockist

Five different designs.
One of each, curated for your floor.

At 5 pieces, the designs you carry may also be offered to a small number of other select stockists. Your entry risk is minimal. Your customer still can't find it online.

10 pcs.

- Exclusive · Your city

Your design. Your city.
No other store gets this.

At 10 pieces, the design is yours alone - we will not offer it to any other retailer in your city. One retailer, one city, one design. For example: if a store in Mumbai orders 10 pieces of a particular design, no other Mumbai retailer will ever receive it. The exclusivity is geographic and absolute.

Pricing shared privately on request.

Once you're a partner -
single pieces at wholesale.

After your first wholesale order, you unlock access to our bespoke service for your customers - single pieces, commissioned at wholesale pricing, for the customer who wants something no one else has.

Bespoke commission - one-of-a-kind painted dial

01 pc.

- Minimum for retail partners

One piece.
Painted for that customer.

When a customer walks in wanting something completely one-of-a-kind - a portrait, a specific motif, something personal - you can commission it through us at wholesale pricing. Even for a single piece. No minimum beyond being an existing retail partner.

Delivered with the same certification, packaging, and artist documentation as every other Dial Story piece. This is the kind of thing that turns a one-time buyer into a customer who comes back - and brings people with them.

Ask About Bespoke Access

Three things
we never break.

The relationship between a wholesale partner and a studio only works if the studio protects the partner. Here is how we protect yours.

01.

- Your stock

What we make for you
stays off our site.

Any design commissioned for your store - whether a wholesale order or a bespoke piece - will never be listed on our website for direct sale. Not now, not later.

02.

- Our catalogue

D2C designs are
always separate.

The designs we sell directly to consumers are never the same designs available at wholesale. Your customers cannot find the exact piece you stock on our website. We maintain that separation deliberately.

03.

- Your margin

We don't undercut
your shelf price.

We do not sell any design at a lower price to direct consumers than what we offer to retail partners. Your margin and your pricing position are protected.

Sold out edition - Luffy Second Gear Timex

We've done this.
It works.

The Nothing Happened edition - a hand-painted Citizen Tsuyosa automatic - launched as 150 numbered pieces in two phases. It sold out.

Before that, the Luffy Second Gear edition - 25 pieces on a Timex base - sold out in a single drop.

These aren't projections. This is what happens when a real craft story meets a real audience. Your store gets to be where that audience shops in person.

It starts with
one conversation.

No long onboarding processes. You reach out, we send you the rate card and current available designs, you place a first order of 5 pieces and see how your customers respond.

01.

- Reach out

WhatsApp or email,
whichever is easier.

No forms, no questionnaires. Just a message. We respond within 24 hours.

02.

- Rate card

Current designs,
wholesale pricing.

We send you the rate card - current available designs, pricing, and lead times. No obligations.

03.

- First order

Five pieces,
five designs.

Place a first order - minimum 5 pieces, each a different design. See how your customers respond.

04.

- We paint & ship

Fully insured,
3–4 weeks.

We paint, certify, pack and ship - fully insured, with tracking. Every piece documented before it leaves the studio.

05.

- The result

Something they have
never seen before.

Your customers see something they have never seen before. No contracts. No exclusivity required unless you want it.

No minimum commitment beyond the first order.

Note - The Dial Story is an independent artisan studio. We are not affiliated with, endorsed by, or officially connected to any watch brand or intellectual property whose name may appear on this page or our website. All painted dials are commissioned works of art. Any brand names referenced are the property of their respective owners, and all credit belongs to them. We create original hand-painted artwork on commission - nothing more, nothing less.

Ready to carry
something no one else has?

Talk to us. We'll tell you what's available, what's coming next, and whether your store is the right fit for an exclusive edition.

Wholesale onlyMinimum 5 piecesPricing on request
WhatsApp: +91 960 110 8066[email protected]

We respond within 24 hours on both channels.