Where Time MeetsArtistry
We don't just paint watch dials – we transform timepieces into timeless works of art, telling your unique story with every brushstroke.
A Passion for Perfection
The Dial Story began with a simple yet powerful vision: to bring art and emotion to the most intimate of accessories – your watch. What started as a personal passion for horology and fine art has blossomed into a bespoke service that transforms ordinary timepieces into extraordinary personal statements.
Based in the vibrant diamond city of India, we've combined traditional artistic techniques with modern precision to create something truly unique in the world of luxury watches. Each dial we paint carries not just colors and designs, but stories, memories, and dreams.
We believe your watch should be as unique as the moments it measures.

100%
Handcrafted
The Dial Story Difference
We're not just artists – we're storytellers, perfectionists, and dreamers who pour our hearts into every single dial.
Personal Connection
We don't see you as just another order number. Every client is a collaboration, every watch a canvas for your personal story. We listen, we understand, and we create.
Artistic Excellence
Our artists are trained in both traditional miniature painting and modern techniques. Each brushstroke is deliberate, every detail meticulously crafted to perfection.
Horological Respect
We understand watches aren't just accessories – they're heirlooms, investments, and cherished possessions. We treat every timepiece with the reverence it deserves.
How We Bring Your Vision to Life
Every masterpiece follows a journey of care, precision, and artistry.
Consultation
We dive deep into your vision, understanding your story, preferences, and the emotions you want to capture.
Design & Approval
Our artists create detailed mockups and work with you until every detail is exactly as you envision.
Artistic Creation
With steady hands and passionate hearts, we paint your dial – a process that can take 2-3 days of focused artistry.
Quality & Delivery
Rigorous quality checks ensure perfection before we carefully package and ship your masterpiece worldwide.
What We Stand For
Authenticity
No templates, no mass production, no shortcuts. Every dial is an original creation, painted specifically for you. Your story deserves nothing less than authentic artistry.
Excellence
We're obsessed with perfection. If it's not museum-quality, it doesn't leave our studio. Your watch is a reflection of you, and we take that responsibility seriously.
Transparency
From pricing to process, we believe in complete honesty. You'll know exactly what to expect, when to expect it, and how we're bringing your vision to life.
Connection
You're not just a customer – you're part of The Dial Story family. We build lasting relationships because creating art together is about trust, understanding, and shared passion.
Based in India, Serving the World
From the diamond city of India, we ship our handcrafted watch art to collectors and enthusiasts worldwide. Whether you're in Mumbai or Manhattan, Tokyo or Toronto, we're here to transform your timepiece.
Email: contact@thedialstory.com
Phone: +91 960 110 8066
Location: India
Ready to Start Your Story?
Let's create something extraordinary together. Your watch, your vision, our artistry.
Explore Our CollectionMore Than Art. More Than Time.It's Your Legacy.
At The Dial Story, we believe that the most beautiful moments in life deserve to be captured forever. Not in photographs, not in memories alone, but on the very instrument that measures your precious time. When you look at your watch, you'll see more than the hour – you'll see your story, your passion, your journey.
Welcome to The Dial Story. Let's write yours together.