Hand-painted artisan watch - gifting

Your customers buy gifts
for the men in their lives.
You have nothing worthy of those moments.

Hand-painted artisan watches. A premium gift object for men - numbered, certified, and impossible to find anywhere else. Wholesale from 5 pieces.

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Our last edition - 150 pieces. Sold out. Purchased as gifts, as collectibles, as statements.

Every jewellery store
has the same blind spot.

You have extraordinary options for women. For men, you have a watches corner, some bracelets, and a few chains. When a woman walks in looking for something truly special for her husband's birthday - what do you show her that feels personal, premium, and unlike anything he has seen before?

Watch displayed in jewellery case

01.

- The gap

Most stores show her nothing.
She leaves and looks online.

A hand-painted artisan watch - numbered, certified, painted by hand by artists trained in India's Jaipur miniature tradition - is a gift with a story. Something he will wear and talk about. Something she will feel proud to have given.

The Dial Story fills that gap. You become the store that had exactly the right thing at exactly the right moment - in the premium gifting range where most stores have nothing that qualifies.

The gift she was looking for. In your store.

Not a watch.
A hand-painted object that tells time.

This is craft - the same kind your customers already respect when they buy handmade jewellery. Not mass production. Not a printed dial. A painted surface, by hand, by an artist who signed it.

01.

- The craft

A painting,
not a printed dial.

Each dial is individually painted by artists trained in the Jaipur miniature tradition - one of India's oldest and most precise painting crafts. Fine brushes, layered pigment, extraordinary patience. A single dial takes 8 to 20 hours.

8–20 hrs · per dial · by hand

02.

- The movement

Japanese automatic,
Indian art.

The base movement is Citizen Tsuyosa - reliable and proven. What sits on top is something no movement manufacturer can produce: a one-of-a-kind painted surface, signed by the artist who made it.

Citizen Tsuyosa · automatic · signed

03.

- The proof

Numbered,
digitally certified.

Every piece is numbered and comes with a digital certificate of authenticity. The edition number is verified on our website - permanent, scannable, and built to be shown at the moment of gifting.

digital cert · QR verified · no exceptions

Your display case does more
than any watch store's shelf.

Watch stores display watches the way watch stores always have - rows of pieces under fluorescent light, organised by brand. Your store is different. And that difference works in this product's favour.

Watch displayed in jewellery case

02.

- The setting

Velvet cases. Dramatic light.
Customers who already understand craft.

A hand-painted dial under a jewellery store's lighting looks extraordinary. The brushwork catches the light the way an engraved setting does. Your customers will stop. They will ask. Your staff will have something worth saying.

You don't need to explain what handmade means to your customers. They already know. That's why they come to you.

The brushwork catches light the way an engraved setting does.

She came in for a gift.
You gave her a story to tell.

When a customer buys a Dial Story watch as a gift, she isn't just buying a watch. She is buying a numbered piece - one of 150 in the world. The story of the artist who painted it, the tradition it comes from, the hours it took to make.

That story comes with the piece. Physically. When he opens it, there is something to read, something to show, something to remember. That is what separates a meaningful gift from an expensive one. Your store gave her that.

The unboxing they photographThe story they retellThe store they return to
  • -Branded presentation box
  • -Numbered certificate of authenticity
  • -Artist story card - the painter, the tradition, the hours
  • -Edition details card
  • -QR code linking to the edition's full story online

Every element is designed to be shown, shared, and remembered. This is the unboxing your customer will photograph.

We also set diamonds on dials.
This is where our worlds meet.

For your high-value clients who want something truly one of a kind - hand-painted miniature art combined with diamond accents. A wearable commission that sits at the intersection of watchmaking and jewellery.

Diamond-set hand-painted dial - close-up

03.

- Bespoke commission

A jeweller can offer this
as a bespoke service.

A client comes in for a special anniversary. Instead of another ring or pendant, you offer them a painted and diamond-set watch dial - made specifically for them, numbered, certified, with their name in the documentation.

No other store in their city will have offered them this. Probably no store anywhere has.

Diamond-set dial available as a bespoke add-on. Enquire for specifications.

Enquire About Diamond Dial

Wholesale from 5.
No risk you cannot absorb.

We know stocking something outside your usual category feels like a risk. We have designed the wholesale model to make that risk as small as possible. Start with 5 pieces. Place them in your case. See how your customers respond.

5 pcs.

- Entry · Select stockist

Five different designs.
One of each, curated for your floor.

Every piece in the order is a different design. You don't stock five of the same watch - you stock five distinct hand-painted dials. At 5 pieces, designs may also be offered to a small number of other select stockists.

10 pcs.

- Exclusive · Your city

Your design. Your city.
No other store gets this.

At 10 pieces, the design is yours alone. We will not offer it to any other retailer in your city - jewellery store, watch store, or otherwise. One city, one design. Geographic exclusivity, absolute and protected.

Pricing shared privately on request.

From 10 pieces -
a design made only for your store.

For a jewellery store with a strong client base and a reputation for the extraordinary, this is a natural next step. You are not a stockist. You are a collaborator.

Bespoke commission - flat lay with packaging

04.

- Your store's edition

Not a stockist.
A collaborator.

If you want to go beyond stocking an existing edition, we will work with you to create a design exclusive to your store or your city. Your customers come in and find a piece that exists nowhere else - not online, not in another store, not anywhere.

The piece carries your store's identity as much as ours. Diamond-set option available for bespoke commissions.

Minimum 10 pieces · Lead time 6–8 weeks · Diamond-set option available

Enquire About Bespoke
Sold out edition - product and packaging

We have sold out
every edition we have ever made.

The Nothing Happened edition - 150 hand-painted numbered pieces on a Citizen Tsuyosa automatic - sold out in two phases.

Before that, the Luffy Second Gear edition - 25 pieces on a Timex base - sold out in a single drop.

Every piece was bought by someone who had never seen anything like it. That buyer exists in every city. They shop at stores like yours. They just haven't found this yet because no store near them carries it.

You can be that store.

One conversation
is all it takes.

Reach out on WhatsApp or email. We will send you the rate card and current available designs. If it makes sense, you place a first order of 5 pieces and see what your customers say.

01.

- Reach out

WhatsApp or email,
whichever is easier.

No forms, no questionnaires. Just a message. We respond within 24 hours.

02.

- Rate card

Current designs,
wholesale pricing.

We send you the rate card - current available designs, pricing, and lead times. No obligations.

03.

- First order

Five pieces,
five designs.

Place a first order - minimum 5 pieces, each a different design. Place them in your case and see what your customers say.

04.

- We paint & ship

Fully insured,
3–4 weeks.

We paint, certify, pack and ship - fully insured, with tracking. Every piece documented before it leaves the studio.

05.

- The result

Your customers find
exactly what they were looking for.

No contracts. No ongoing minimums. No exclusivity required unless you want it - and if you do want it, we will protect it.

No minimum commitment beyond the first order.

Note - The Dial Story is an independent artisan studio. We are not affiliated with, endorsed by, or officially connected to any watch brand or intellectual property whose name may appear on this page or our website. All painted dials are commissioned works of art. Any brand names referenced are the property of their respective owners, and all credit belongs to them. We create original hand-painted artwork on commission - nothing more, nothing less.

Your customers are already
looking for this.

Be the store that has it. Reach out and we will take it from there.

Wholesale onlyMinimum 5 piecesPricing on request
WhatsApp: +91 960 110 8066[email protected]

We respond within 24 hours on both channels.