I · Retro Collection
Level Up: Arcade
80s arcade tribute
Pixel-perfect nostalgia, hand-painted. Your portrait immortalised in arcade glory - the watch collectors hunt for.
View this piece→JoyBoy.
The moment a god remembered who he was - hand-painted, stroke by stroke, by an artist who felt the weight of that freedom.
Joy is the most dangerous power. Wear the JoyBoy.
Free worldwide deliveryvia UPS Express
Duties & taxes includedDDP · no extras at customs
Fully insuredin transit
Twelve slotsopen this month
A new editionjust signed off
Hand-paintedby appointment
- Featured pieces
Wearable
stories.
A small selection from the studio - each one-of-one, painted to carry a story.
II · Space Lover Collection
Astral Explorer
Custom portrait, cosmic field
A portrait, hand-painted among the stars. Infinite cosmos on your wrist - for those who dream beyond Earth.
View this piece→
III · Iconic Collection
Who Cares Iconic
Tissot PRX · scrambled-dial tribute
A homage to the scrambled-numeral Daytona. Numbers shuffled, rules ignored - for those who show up fashionably late and make it legendary.
View this piece→I · Retro Collection
Level Up: Arcade
80s arcade tribute
Pixel-perfect nostalgia, hand-painted. Your portrait immortalised in arcade glory - the watch collectors hunt for.
View this piece→Every commission arrives gift-ready - NFC card, and a timepiece that stops conversations.
Browse the studio- How it works
Your story,
on a dial.
Designing a custom dial should feel as effortless as telling your favourite story. Here is how we bring yours, from concept to wrist.
01.
The brief
Bring what moves you.
A scene from your favourite anime, a frame from a film you've watched a hundred times, the small everyday thing that quietly inspires you - bring it to us, and our artists will paint it by hand.
anime · cartoons · moments you love
02.
The message
Add a voice to it.
Every order arrives with a sleek NFC card. Embed a private video, a voice note, or a webpage - one tap, and the dial speaks.
video · audio · a private note
03.
The delivery
Open the box.
Finished pieces are placed in our signature gift box - protected, presented, and ready for the moment they are unwrapped.
ready to be remembered
- Why The Dial Story?
A moment,
a message,
a masterpiece.
Every dial is crafted with purpose - a personal story told through art, technology, and the experience of receiving it.
01.
- The art
Hand-painted,
nothing else.
Each dial is painted by a TDS artist - portraits, symbols, or initials rendered in fine detail. No shortcuts. No templates. Just hands, brushes, and patience.
02.
- The gift
A message,
woven in.
Every order includes an NFC card. Embed a video, a voice note, or a private page - one tap, and the gift comes alive.
03.
- The unboxing
The first
impression.
From the moment the lid lifts, your recipient knows it's something. Our signature box protects the dial and elevates the ritual of giving.
- From the studio
Pieces,
painted.
Private commissions and limited editions - each one painted by hand, signed by our artists, made to carry a story.
01.Sunset Lap
F1 Tribute
03.Deep Forest
Tissot PRX · Edition
02.Porsche Memory
Rolex · Commission
04.Diamond Heist Tom & Jerry
Tissot PRX · Edition- In their words
Letters from
collectors.
A custom dial is more than a timepiece - it is a memory, a tribute, a story. Here is what our collectors felt.
01.
London
★ ★ ★ ★ ★
“He cried the moment the video played.”
I gifted my husband a dial with his late mother's portrait and an NFC message with her old voice recording. When he scanned it… he broke down. Thank you, TDS.
Ria Thompson
Custom Portrait Dial
02.
New York
★ ★ ★ ★ ★
“The packaging alone was stunning.”
Before even opening the box, I knew it was something special. The dial? Incredible. The embedded message? Pure emotion.
Adam Kowalski
Symbolic Dial with NFC message
03.
Singapore
★ ★ ★ ★ ★
“A perfect anniversary gift.”
I designed a dial with our initials and added a link to our wedding video. She tapped the card and just smiled for minutes. We'll keep it forever.
Meera & Jai Patel
Monogram Dial
01.
London
“He cried the moment the video played.”
I gifted my husband a dial with his late mother's portrait and an NFC message with her old voice recording. When he scanned it… he broke down. Thank you, TDS.
Ria Thompson
Custom Portrait Dial
- The Collector's Circle
Letters from
the studio.
Early access to limited editions, behind-the-easel notes from our painters, and small privileges reserved for those who care to know first.
1,000+ CollectorsNo noiseUnsubscribe anytime
Join the circle
A welcome gift
Ten per cent off your first commission, delivered with your first letter.
No noise. Unsubscribe anytime.