Timex - One Piece
Luxury hand-painted watch paired with a personalized NFC story card
— The Dial Story is a timeless experience.
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Explore a curated selection of hand-painted watch dials crafted for collectors, gift-givers, and storytellers alike. Each piece is one-of-one — made to capture emotion, identity, or memory.
Bet on yourself
Astral Explorer
Koi Harmony
Bet on yourself
Every TDS dial is delivered with a personalized NFC card and luxury box — ready to wear or gift.
Your Story, Painted on a Dial
Designing a custom watch dial should feel as effortless as telling your favorite story. Here's how we bring your vision to life — from concept to wrist.
Design Your Dial
Choose your base — whether it's a loved one's portrait, your initials, or a symbol that means something personal. Our artists will hand-paint your chosen design with museum-level precision.
Add Your Message
We include a sleek NFC card with every order. You can embed a personal video, voice note, or webpage. Just a tap, and your dial becomes a truly interactive gift.
Delivered in a Gift Box
Each finished dial is carefully packaged in our signature luxury box — making it ready for gifting, unboxing, and remembering. Whether it's a celebration or a keepsake, it arrives ready to leave an impression.
More Than a Dial it's a Moment,
a Message, and a Masterpiece
Every TDS dial is crafted with purpose. It's not just a custom design — it's a personal story told through art, technology, and experience.
Artistry at Its Core
Each dial is hand-painted by a TDS artist — capturing portraits, symbols, or initials with stunning detail. No shortcuts. No templates. Just true craftsmanship.
Dial Designs That Tell a Story
Every dial we create is a conversation starter — a blend of emotion, art, and craftsmanship. Take a look at some of the stories our clients have chosen to wear or gift.
What Our Customers Say
A custom dial from The Dial Story is more than a timepiece — it's a memory, a tribute, a surprise, a story. Here's what our clients felt when art met meaning.
He cried the moment the video played.
I gifted my husband a dial with his late mother's portrait and an NFC message with her old voice recording. When he scanned it… he broke down. Thank you, TDS.
- Ria D, London
Custom Portrait Dial
The packaging alone was stunning
Before even opening the box, I knew it was something special. The dial? Incredible. The embedded message? Pure emotion.
- Adam K, New York
Symbolic Dial with NFC message
A perfect anniversary gift.
I designed a dial with our initials and added a link to our wedding video. She tapped the card and just smiled for minutes. We'll keep it forever.
- Meera & Jai, Singapore
Monogram Dial
He cried the moment the video played.
I gifted my husband a dial with his late mother's portrait and an NFC message with her old voice recording. When he scanned it… he broke down. Thank you, TDS.
- Ria D, London
Custom Portrait Dial
The packaging alone was stunning
Before even opening the box, I knew it was something special. The dial? Incredible. The embedded message? Pure emotion.
- Adam K, New York
Symbolic Dial with NFC message
A perfect anniversary gift.
I designed a dial with our initials and added a link to our wedding video. She tapped the card and just smiled for minutes. We'll keep it forever.
- Meera & Jai, Singapore
Monogram Dial
Design a Dial That Speaks Without Words
Whether it's a birthday, anniversary, tribute, or personal milestone — turn your sentiment into a wearable story. Your dial. Your message. Our craft.
Be the First to See New Designs
and the Stories Behind Them
Join The Dial Story Collector's Circle to receive early access to limited-edition dials, behind-the-scenes looks at our artists' process, and exclusive collector content. Plus, enjoy 10% off your first custom dial.
